Impact of Celebrity Endorsement on Customer Loyalty in the Sports Footwear Industry

This survey contains questions about celebrity endorsement in order to discover if celebrities influence the repurchase decisions of the customers. The main goal is to assess the effectiveness of celebrity endorsement in the sports footwear industry and discover how celebrities impact the brand image therefore – the customer loyalty & repurchase decision. This research paper provides a helpful insight to companies who want to establish a trustworthy, well-known brand by using this type of marketing strategy.

 

Completing the survey takes about 10 minutes. Respondents should answer honestly to all questions. All responses will be kept confidential. The data from the survey will be analyzed and used in a research paper.

A note on privacy
This survey is anonymous.
The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it. If you used an identifying token to access this survey, please rest assured that this token will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification tokens with survey responses.

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