The rise of digital marketing and its influence on the hotel industry.

This survey contains questions about different marketing channels in order to discover which channels are preferred by customers. The main goal is to assess the effectiveness of digital marketing channels in the hotel industry in order to provide a helpful insight to companies when they are investing in different marketing channels.

Completing the survey takes about 10 minutes. Respondents should answer honestly to all questions. All responses will be kept confidential. The data from the survey will be analyzed and used in a research paper. 

A note on privacy
This survey is anonymous.
The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it. If you used an identifying token to access this survey, please rest assured that this token will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification tokens with survey responses.

  • Design by Method Lab